CONCEPTS RECREATION ENTERTAINMENT WORLDWIDE
ONLY CREATE WHAT YOU CAN IMAGINE
We are an alliance of full service creative agencies, management consultancies, franchise retailers, creating what we imagine. We are more excited to be creating the ultimate experience for our clients and bringing the most exciting brands to our customers around the world.
We make sure that our clientele is provided with elite professional services that span throughout the digital markets. Our diversity and cohesiveness in those services are channeled to bring about a distinct mark in every engagement.
Our Alliance Partners
Fueled by passion, thrived by creativity, that’s the easiest way to describe our alliance members.
Founder and Strategy Director
Nourhan Beyrouti has been around the block. The world, actually. Raised in Brooklyn, New York, he now calls Princeton, Texas home. In between, he has worked and lived in 15 countries across the globe, which has led to a world’s-worth of experience in branding, corporate innovation, and real estate development. A graduate of the Lebanese American University with an MBA in Business Management, he launched his career in 2000. His roles have been equally varied and successful. Beginning in Riyadh, he was a brand manager with SABIC before becoming Head of Corporate Communications at OCTAL Petrochemicals in Oman. He was then invited to become Head of Branding and Innovation for Nawras (now Ooredoo), a telecom enterprise. Beyrouti moved to Saudi Arabia to assume the role of Head of Brand Experience with the region’s largest mobile operator, Mobily. He also assisted the Dubai government with the development of the Dubai City Strategic Plan leaping it into its ambitious Expo 2020. He was also the brain child of the most successful international instagram city hashtag #MyDubai. He is known to make cities into ultra destinations.
Recently he was with Majid Al Futtaim Holding as the Marketing Operations and Creative Services Lead, managing more than 25 mega shopping malls, 700 cinemas, 800+ hypermarket retail stores, 21 hotels, and three indoor ski resorts.
Before creating CREW Holding, the last stop on his journey was as the Marketing Director with TMG Northwest, the Pacific Northwest’s fastest-growing property management and HOA management company.